James Greenwood

TechnologyExercise Physiologist | Strength and Conditioning Coach

As a scientist and a coach, James Greenwood’s primary objective every single day is to build a solid bridge between the Physiology lab and the proving grounds where health enhancement, training and competition take place.

A broad knowledge base and a varied skill set provides him an opportunity to provide a truly integrative approach to health, wellness and performance.

James’ journey into coaching and training started when he was 16 years old – he coached Javelin at his high school and helped friends create their gym training programs.

A passion for human movement and human function was born.
25 years later James is still intrigued by the complexity and elegance of the human machine, and how we can get the most from it.

The underlying desire to help people realize their goals and potential is still as strong as ever, and drives James to evolve his service offering continuously.

“If you always do what you have always done, you will always get what you have got”, highlights James’ attitude toward the importance of change, and the importance of challenging the status quo at every opportunity.

The SWS provides the perfect opportunity to challenge the status quo and embrace a change in how we approach our health, wellness and performance, specifically through the use of technology.

It does not matter what your physical background, your ultimate goals, even your level of tech “savvyness” – technology truly can become an important ally in your quest for optimal health, wellness and performance.

If you always do what you have always done, you will always get what you have got James G

Laureen Dubeau SWS

Credentials Include:

  • Currently working on MSc in Biomedical Physiology and Kinesiology
  • Graduated with an Honours degree in Sport Science from University of Johannesburg, South Africa
  • CSEP Certified Exercise Physiologist
  • NSCA Certified Strength
  • FMS level 1 & 2 certified
  • Exercise is medicine Canada Level 2
  • Certified Triathlon / Multisport Coach
  • Certificate in Sport Massage